DELIVERABLES: TVC BRAND RESPONSE, TVC Price Tactical, TVC Sponsorship, DIGITAL RICH-MEDIA DISPLAY, INSTAGRAM, FACEBOOK ADS AND RADIO.
We produced and launched Screwfix’s first ever TV Ad wayback in 2009 and worked with the in-house marketing team. Developing and creating their TV & sponsorship campaigns for over ten years, the brand grew from 130 stores to over 570 and counting!
When Screwfix recently approached us with a brief for Easter Deals & Black Friday we produced rich media digital display (Teads and HTML 5) Instagram, Facebook Instant Experience, radio, and TV ads for the UK and the Republic of Ireland. We worked alongside Screwfix’s marketing, media agency and in-house team ensuring that the campaign creative was developed and elevated creating assets that worked hard to drive response, ensuring the campaign had a big impact both offline and online.
‘It was great to be working with Wordley on an exciting and very quick turnaround project. From the moment we got in touch, the team were on it and raring to go! They tackled the brief with such a can-do attitude and provided us with a few different strategic options, which was great to see! The whole process from concept to delivery, working at pace, was seamless and we finished up with a great result, which was loved by internal stakeholders and importantly, our customers! It was a pleasure to work with the team again!’
Sammy Ough, Senior Brand & Marcomms Manager Screwfix