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SCREWFIX

SCREWFIX

DELIVERABLES: TVC BR, TVC Price Tactical, TVC Sponsorship, SPONSORSHIP DIGITAL DISPLAY, INSTAGRAM ADS AND RADIO

We produced and launched Screwfix’s first ever TV Ad wayback in 2009 and worked with the in-house marketing team. Developing and creating their TV & sponsorship campaigns for over ten years, the brand grew from 130 stores to over 570 and counting! 

When Screwfix recently approached us with a brief for digital display, Instagram and tv sponsorship idents to run across Sky Sports Football, English football league, Soccer AM, Quest & S4C,  they needed creative that supported their new Sprint App, with a super fast turn around (of course!) we realised we could rework some stings we made for Screwfix in the past, keep production values high and be bang on brief and deliver on deadline 😊

‘It was great to be working with Wordley on an exciting and very quick turnaround project. From the moment we got in touch, the team were on it and raring to go! They tackled the brief with such a can-do attitude and provided us with a few different strategic options which was great to see! The whole process from concept to delivery, working at pace, was seamless and we finished up with a great result which was loved by internal stakeholders and importantly, our customers! It was a pleasure to work with the team again!’

Sammy Ough, Senior Brand & Marcomms Manager Screwfix

Understand

Screwfix is one of the UK’s largest retailers of trade tools, accessories & hardware products, with over 770 stores across the country and a big online presence and now with Screwfix Sprint they have a commitment to deliver to site just when you need it.

Create

In March 2022 we were tasked with their football sponsorship digital display and TV ident creative to support the new ScrewFix Sprint App – with the challenge not only to deliver in 3 weeks but also make a creative that needed  to talk about product benefit product (or not!) on Sky Sports TV channel, website and other sponsored media.

Deliver

15”/10”/5” Sponsorship Idents English & Welsh – running across 5 UK Sky channels with a total of 88 unique deliverables! 

 Digital Display HTML5 supporting package and Instagram creative.