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Oak Furnitureland

OAK FURNITURELAND

DELIVERABLES: TVC BR, TVC Price Tactical, BRAND STRATEGY, US TV, DIGITAL AD, RADIO, WEB & EMAIL DESIGN, EMAIL/WEB COPYWRITING, OOH

We created and launched Oak Furnitureland’s first ever TV campaign back in 2011 and in 2018, we worked together again to reposition their brand.

We now create, write and produce all TV, radio and weekly digital ads. As well as collaborate on brand strategy, design and copywriting for consistency of messaging across multiple channels. 

Understand

Oak Furnitureland is one of the largest furniture retail brands in the UK, with stores across the country and a big online presence. In 2018 We were tasked with changing people’s opinion of the brand without losing any of its affordable, value messaging.

Create

We developed the brand positioning statement ‘The Real Difference’ working side by side with the internal team, to create a campaign that delivers this message into every touchpoint. Driving response online and in-store, inspired by real life and all that it throws at us!

Deliver

2018 Double-digit sales growth

2019 Won Campaign magazine’s Most Memorable Ad of the Year