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Howdens

HOWDENS

DELIVERABLES: TVC BR, REGIONAL VERSIONS TVCS, DIGITAL AD VERSIONS

An exciting call from Howdens to launch this brand on TV. We created four TV ads for different consumer perspectives.

Understand

Howdens are the UK’s number one trade kitchen supplier. They contacted us to begin their journey on TV and our task was to position their brand and offering firmly in the minds of the consumer.

Howdens quality build, service and value is beloved of the trade.  Our strategy was to use these truths as qualities that the end consumer is looking for in their next dream kitchen; 4 x TVC’s tell the story from different points of view, whilst each contains all the core communication points. We aimed to entertain and serve each target audience with finely tuned messaging to refine targeting and drive response.

Create

We wanted our TVCs to feel as seamless as the Howden’s service. This influenced our choice of Steadicam, to give a flowing camera move. We join the joyous moment where the kitchen is nearly finished and the customer-builder relationship is well established to find out more.

Deliver

TVC x 4 (30″), TVC x 2 (10″), TVC x 1 (30″ French version), digital versions, behind-the-scenes