/ 

Glasses Direct

GLASSES DIRECT

DELIVERABLES: TVC BR, TVC Price Tactical, TVC SPONSORSHIPS, BRAND STRATEGY, PAID SOCIAL ADVERTISING & STRATEGY, OOH, WEB & DESIGN, BRAND IDENTITY AND GUIDELINES.

We’re really proud to be a part of Glasses Direct’s business growth. By our third campaign together, we  had created a new brand strategy, logo (exciting!) brand guidelines, platform, photography and design templates.

We are a small (but ambitious) high-growth company. We don’t rely on agencies but when we do, we need to find partners that understand our business quickly as well as guide us with expert clarity.  We have worked with Wordley for 10 years and have built a great rapport with them as well as a fantastic working relationship. 

They are the perfect partner for us as they have a very talented and experienced in-house team that brings years of industry expertise and experience to clients like us that would never be able to afford the overhead associated with much larger agencies. 

Our most recent project shows how versatile Wordley can be, not only helping us refine our brand proposition and DNA but bringing it to life in a brand refresh, including a new TV advert and proposition. Their versatility is truly impressive as is the turnaround in projects from idea to execution. They have listened, challenged and delivered great results for us. And our most recent project is a testament to the relationship our businesses have built together. Big enough to deliver quality,  small enough to care about you as a client. 

A great partner for businesses that want to move fast and work with experts, without the pretence. 

Barney Streeting, CEO Glasses Direct

UNDERSTAND

We’ve been working alongside the Glasses Direct marketing team since their second TV advert launch.  By our third campaign together we’d created a new brand strategy, logo (exciting!) brand guidelines, platform, photography, design templates and content for digital advertising.

Create

Glasses Direct are the leading online glasses optician in the UK and when customers buy theirs online, they feel confident and trust that they are buying glasses “the smarter way”.

Our latest campaign and new brand look and feel gave the audience firm reasons to believe our brand tag line ‘your glasses, your way’ and was designed to work across all platforms, helping the brand grow.

DELIVER

TVC
Sponsorship TVC
Digital, Photography
Brand identity
Visual identity
Digital template design
Brand platform,
Logo creation
Tone of Voice
Brand guidelines