DELIVERABLES: TVC BR, ON-DEMAND TVC BR, TVC PRICE TACTICAL, DIGITAL CAMPAIGNS, YOUTUBE, INSTAGRAM & FACEBOOK ADS
WHsmith owned Funky Pigeon came to us as a well-established TV brand. They were looking to show the emotional aspects of personalised giving, whilst driving response to order.
Funky had been on TV for many years with animated Funky Pigeon character ads. They were looking for their brand to connect more with their audience, to tell a more human story and drive more response to their website. The latest campaign was designed to highlight the joy of the gifts across TVC and digital, as well as cards delivered by Funky as solutions for all occasions.
We have worked through several TV and digital campaigns with Funky, always using the Funky Pigeon to attract attention and intro us into the human story as a Funky Pigeon card or gift delivers joy, our plan has always been to seize the inimitable Funky Spirit to aid cut through and memorability of their brand.
TVC, TVC international, Sponsorship, Digital video ads, Photography, UK Radio.