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Emma

EMMA

DELIVERABLES: TVC BR, TVC PRICE TACTICAL, TVC INTERNATIONAL, PHOTOGRAPHY, Sponsorship stings, and Radio

When we met Emma their business growth needed an idea that would drive serious response in the UK and internationally. The mattress (in a box) market was homogenised, it was time to set them apart visually and clearly land reasons to believe compared to their competitors.

Working with Wordley has been great. They understood our needs and our brand perfectly and were able to deliver a creative and well-performing TVC!

Ingrid Gross Fray – Global Brand Lead,  EMMA


“At Emma UK, after carrying out some user and customer research, we have noticed that the main source for people to get to know our brand and to create awareness is through TV ads. From one quarter to another in 2021, we could see an impressive growth on the recognition of our brand.”

Maria Botero – Brand Manager UK and Ireland, EMMA

Understand

Following a research piece our task was to create a campaign that would set Emma apart from the other mattress (in a box) brands in the market, providing assets for Emma’s international internal team to use across all touchpoints and drive the response needed.

CreaTE

We created the concept of the ‘award-winning wakeup’ This gave us a visual idea that tied with a key reason for the audience to believe and could attract attention on air.

Deliver

TVC, TVC Digital, TVC International, Sponsorship, Photography, UK Radio