DELIVERABLES: TV BR, DIGITAL VERSIONS AND SPONSORSHIP STINGS.
Objective
Childcare.co.uk was the first to market as an online portal for solving all your childcare needs. We needed an ad that worked hard to educate the market and begin to build trust in this unknown brand. A simple ad was brought to life by the voice of presenter Davina McCall. This ad ran for 5 years with no burnout! The second ad developed the emotion of how great Childcare feels and bought to life the logo character used across all platforms.
“Wordley have produced 2 different TV advertising campaigns for Childcare.co.uk over the last 5+ years and have been absolutely brilliant in holding our hand and making the whole process so smooth and easy. They have a warm and friendly approach and nothing has ever been too much trouble. We feel so lucky to have found Wordley and could not imagine using anyone else.”
Richard Conway, Founder Childcare.co.uk
Understand
Childcare.co.uk was the first to TV market as an online portal for solving all your childcare needs. We needed an ad that worked hard to educate the market and build the trust needed for this care product that would drive people seeking great childcare to their website.
Create
We created a world where stylised images of kids inspired all the words in the script, brought to life by the voice of presenter and mum Davina McCall. The second ad opened out the creative to show the feeling great childcare…careful child casting ensured the scenes felt human and truthful.
Deliver
TVC, TVC Digital.
