DELIVERABLES: TVC BR, IN-STORE VIDEO & DIGITAL SOCIAL
Clarks approached us to work on their all-important children’s school shoe campaign and then a children’s casual shoe campaign launch. Focused on shaking off the traditional image of Clarks and capturing the freedom of childhood for the target audience of kids and parents.
Our task was to understand the Clarks audience and develop 2 campaigns for Clarks kids shoes, for school shoes, and for casuals, that would inspire Tweens (Gen Z) and as a secondary audience their parents.
We worked closely with the in-house team to develop TV and digital films that bought their campaign to life with the aim to make films that introduced the Clarks brand in an unexpected way to a whole new generation.
TVC BR, IN-STORE VIDEO & DIGITAL SOCIAL