DELIVERABLES: TVC BR, IN-STORE VIDEO & DIGITAL SOCIAL
Clarks approached us to work on their all-important children’s School Shoe Campaign and then a children’s Casual Shoe Campaign launch. The campaign focused on shaking off the traditional image of Clarks and capturing the freedom of childhood for the target audience of kids and parents.
Our task was to understand the Clarks audience and develop 2 campaigns for Clarks kids’ shoes, for school shoes and for casuals, that would inspire Tweens (Gen Z) and as a secondary audience, their parents too.
We worked closely with the in-house team to develop TV and digital films that bought their campaign to life, with the aim of making films that introduced the Clarks brand in an unexpected way, to a whole new generation.
TVC BR, In-store, Video & Digital Social.