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Clearcast

CLEARCAST – AN ADMIN FUNCTION OR A KEY INGREDIENT TO A SUCCESSFUL TV CAMPAIGN?

Unlocking the Creative Potential with Complex Claims: What You Need to Know

Sarah here!  Producer at Wordley…let’s address the elephant in the room.

 

Navigating through Clearcast (an essential part of the process ) – needn’t be a headache; it all begins with a conversation – and yes, a bit of my lawyer hat!

“Biggest”,  “satisfaction guarantee”,  “shiny coats ”,  “UK’s number 1″… These are just some of the claims our clients want to make about their product or service.

They believe it and naturally, so do we! But can these claims hold up when it comes to the final script?

The answer is yes, but it requires more than simply uploading a script and exchanging feedback.

We must respect and delve deep into the process, understanding every nook and cranny of the product or service (and its market). It demands thinking, creativity, research and sheer determination – for me, this journey begins at the pitch stage.

From complex sectors to niche markets, I’ve tackled them all, helping clients like Glasses Direct, Oak Furniture Land, Bio Kult, Emma, Screwfix, Euronics and many more strengthen their claims against the competition.

With over 20 years of experience under my belt, I love a challenge. So, send your claims my way!

Sarah@wordleycreative.com

Terms and conditions apply. No geographical restrictions. Claims not guaranteed**

**just checking you read the small print!

Sarah is a Producer and Owner at Wordley Creative

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